MGI Group owned gamigo group joins the Playing for the Planet Alliance to take action for the planet together with more than 35 gaming companies
The gamigo group joins the Playing for the Planet Alliance to take action for the planet together with more than 35 gaming companies.
gamigo is proud to announce that it became a member of the Playing for the Planet Alliance, a collective effort by the video games industry to reduce its carbon footprint and integrate environmental activations into their games.
The Playing for the Planet Alliance is a group of gaming companies who have made voluntary, ambitious, specific, and time-based commitments for people and planet, facilitated by the UN Environment Programme (UNEP). Being part of the Alliance also means that the companies will collaborate to address the climate emergency together, to achieve more than any individual company could on their own.
“As a company, we must acknowledge our responsibility for sustainability and integrate it into our actions. We are therefore very proud to be accepted as a member of the Playing for the Planet Alliance,” comments Jens Knauber, CEO at gamigo group. “gamigo and its parent company MGI have already had success working on sustainability projects in the past, and as a member we can now share and exchange best practices with and learn from other game studios in the Playing of the Planet Alliance.”
gamigo group has agreed to undertake the following initiatives within the next twelve months:
- Decarbonize their platform with a goal of being carbon neutral by 2022;
- Educate its players about environmental sustainability through environmental activations in its games and through participating in the annual Green Game Jam organized by the Playing for the Planet Alliance.
Since the launch of the Playing for the Planet Alliance, the initiative has supported its members efforts to reduce their carbon footprint, with over half committing to reach net-zero carbon emissions or carbon negativity by 2030.The Alliance has also inspired its members to integrate authentic environmental activations in games with existing player bases through three Green Game Jams.
Gamigo will participate in the Green Game Jam 2022, which is the biggest Green Game Jam yet with 50 participating studios. The themes of the Jam are Food, Forests, and our Future. The goal is to shift 1 million players’ food choices for the environment, plant and protect 1 million trees and ultimately bring together 1 million players in a digital climate walk. During the Jam, the participating studios seek to integrate add environment-themed actions in their games to capture their players’ attention to combat climate change.
For the gamigo group, joining the Planet for the Planet Alliance ties with several other activities in the sustainability strategy of gamigo and its parent company MGI: In 2021 gamigo and MGI could declare carbon neutrality for the year 2020 with a continued effort to reduce their CO2 footprint and to stay carbon neutral in the future. Other efforts include support for the nature conservation campaign Eden Reforestation Projects where through the sale of in-game charity packages gamigo’s community is able to increase the amount of reforestation in affected regions of the world and through that for the planters to receive fair remuneration for their valuable work in return.
About the Playing for the Planet Alliance
The Playing for the Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. The initiative is facilitated by the UN Environment Programme with the support of GRID-Arendal and Playmob.
Members of the Playing for the Planet Alliance:
Bandai Namco Entertainment Inc, Bornholm Game Days, Creative Mobile, Creative Assembly, Dropledge, Game, E-Line, EGDF, FGOL, GameDuell, Gameloft, gamigo, Green Man Gaming, Humble Bundle, Internet of Elephants, IGEA, ISFE, MAG Interactive, Microsoft, Niantic, Neogames Finland Association, Perp Games, Pixel Federation, Playmob, Rovio, Reliance, Sony, SEGA Europe, Space Ape, Sports Interactive, Strangeloop, Sumo Group, Supercell, Sybo, SNJV, Tigertron, TiMi Studios, Ubisoft, Unity, Ukie, ustwo games, WildWorks, 37 Interactive Entertainment.
About the UN Environment Programme (UNEP)
UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.
About gamigo group
The gamigo group is one of the leading publishers of online and mobile games in Europe and North America. The group’s diverse game portfolio includes free-to-play titles such as Fiesta Online, Trove and Aura Kingdom and mobile games like Fantasy Town and Heroes of Twilight. Counting more than 400 employees, gamigo group is one of the largest players in the gaming industry. Besides its German locations in Hamburg (HQ), Berlin and Darmstadt, the gamigo group also has branches in Austin and Bellevue (US), and in Seoul (South Korea). In addition to gamigo AG, the group includes the subsidiaries gamigo Inc. operating as “WildTangent”, gamigo US Inc., gamigo Publishing GmbH, and KingsIsle Entertainment, Inc. The gamigo group strives to grow organically as well as through acquisitions. Since 2013, it has made more than 25 acquisitions, including titles, gaming and technology companies as well as individual game assets. The gamigo group is part of Media and Games Invest (MGI). Learn more about gamigo group at https://corporate.gamigo.com/. Learn more about MGI at https://mgi-se.com/.