Thailand is the official partner country of gamescom 2025

Presentation in the country pavilion with showcases by many Thai studios +++ First step in the direction of the upcoming gamescom asia x Thailand Game Show

Thailand is the official partner country of gamescom 2025 in cologne, the biggest games event worldwide.
The organizers of gamescom, Koelnmesse and game – the German Games Industry Association as well as the Department of International Trade Promotion (DITP), have signed a partnership agreement to this effect.

As the official partner country of gamescom, Thailand is accentuating its ambition to position itself internationally as an attractive location for the development of games, Esports and the digital creative industry. Beyond this, new tax incentives for foreign studios and targeted funding programs for the domestic industry are to further strengthen the competitiveness of the Thai games industry – particularly in the storytelling, character design, animation and esports sections.

The merger between gamescom asia and the Thailand Game Show from this year onwards, emphasizes the growing significance of Thailand as a games location in Southeast Asia. The new joint event is to be staged in Bangkok in future and the position of the country as a leading gaming hub of the region further consolidated. The partner country role at gamescom 2025 in cologne picks up on this development and places an even stronger focus on Thailand’s international potential.

Dynamic growth market
With an estimated market volume of around US-Dollar 1.3 billion in the year 2023, Thailand is considered to be one of the ten biggest and fastest growing gaming markets in Asia. Almost 32 million people in Thailand regularly play video games – almost half of the population. Gaming is deeply anchored in the everyday culture and is not only lived out commercially, but also creatively: with a vibrant indie scene, aspiring developer studios and a growing infrastructure.

At gamescom 2025, Thailand will be represented with a country pavilion in Hall 4.1 for the first time.

Felix Falk, Managing Director of game – The German Games Industry Association: ”Thailand is one of the most exciting and most dynamic games markets and is a driving force in the Southeast Asia region. We are thus looking forward to not only celebrating the new strong partnership at gamescom asia in Bangkok, but also by participating as the partner country at this year’s gamescom in Germany.”

Oliver Frese, Chief Operating Officer of Koelnmesse: ”With Thailand as the partner country and the merger between gamescom asia and the Thailand Games Show we are setting a strong signal for our successful international growth strategy. The Thai market is a key element of this. It combines economic potential with strategic relevance for the entire Asia region. We are looking forward to a trusting cooperation with our new partners.”

Sunanta Kangvalkulkij, Director-General at the Department of International Trade Promotion (DITP): “Thailand’s participation as gamescom’s partner country is a launchpad. It is our chance to showcase Thai innovation, creativity, and investment potential — and to invite the world to join us later this year at gamescom asia x Thailand Game Show in Bangkok.”