Razer Focuses on AI Coaches to Create Tomorrow’s Esports Stars

CES 2025 is in full swing, and Razer has just unveiled a host of news. Here’s one about AI as an esports coach.

This is what Razer writes on their website:

From pro esports coach to omnipotent game guide to hardware optimization expert, say hello to the smartest gaming companion ever created. Developed for gamers, by gamers, get real-time expert advice that improves your play with Project AVA, your dedicated AI gamer copilot.

Here’s the video:

Functions include:

Elite Esports Coaching in Real-Time – Gamers can master the meta for any competitive game with real-time pro insights as they play—driven by data from Team Razer’s top coaches and players. Gamers can analyse and review performance with a personalized post-match recap that can highlight key plays and areas of improvement.

All-Knowing AI Game Guide – Tackle the toughest puzzles, bosses, and quests with expert AI advice that draws from a wealth of community wisdom and knowledge bases. This allows gamers to stay fully immersed in the challenge without ever having to tab out.

Optimize Setups with a Single Click – Gamers can get the ultimate PC performance boost as Ava analyses and fine-tunes their PC based on its specs and their desired game settings. Boost frames, shorten load times, and maximize graphics—all with a single click. AVA even checks for the latest updates in hardware, software, and firmware, so that gamers are always ready to go.

Seamless, Versatile AI Interface – Get AVA’s expert support in a way gamers find most intuitive. Gamers can bring up Ava while they are taking a quick break, hear AVA in their headset while they are in the action, or keep it simple with a chatbox. Whatever the choice, AVA is always game to help users win.

For more information on how Project AVA can change the way gamers play and sign up to be notified for upcoming beta, please visit Razer.com.