Logitech G and McLaren Racing Sign New Multi-Year Partnership

The Logitech McLaren G Challenge expands with new gear and experiences – bringing fans even closer to the thrill of racing.

Logitech G and McLaren Racing are renewing and expanding their long-standing partnership, taking it to a whole new level. Building on the global success of the Logitech McLaren G Challenge – one of the world’s leading sim racing competitions – this enhanced collaboration now includes a full line-up of official racing gear: wheels, pedals, racing seats, and headsets, all crafted to deliver an authentic sim racing experience.

”When pioneers from different worlds come together, they don’t just collaborate – they redefine what’s possible. That’s exactly what happened when we teamed up with McLaren Racing, one of motorsport’s most legendary names,” says Robin Piispanen, GM of Logitech G’s SIM and PRO categories. “What began as a shared passion for performance and innovation quickly evolved into a driving force shaping the future of racing – both on the track and in esports.”

A cornerstone of this partnership is the Logitech McLaren G Challenge – a global tournament launched in 2018 that has become one of the largest and most accessible sim racing competitions in the world. Open to drivers of all skill levels, the G Challenge gives racers from around the globe the chance to compete for real-world prizes, including a trip to a Formula 1 Grand Prix and an exclusive behind-the-scenes experience at the legendary McLaren Technology Centre in the UK.

With over 200,000 unique participants annually, the G Challenge proves that anyone – with enough talent and dedication – can compete at the highest level. Drivers race for over $100,000 in prizes, including an all-inclusive trip to a Formula 1 race, meet-and-greets with McLaren drivers, and VIP access to McLaren’s iconic HQ.

”Since 2017, we’ve been blurring the lines between virtual and real-world racing together with Logitech G – turning our fans into actual racers. Now, we’re ready to take this partnership to the next level, and we can’t wait to show you what’s coming,” says Nick Martin, Co-Chief Commercial Officer, McLaren Racing.

As McLaren Racing’s official gaming gear partner, Logitech G will work closely with McLaren to develop next-gen sim racing products built to meet McLaren’s high standards. Designed for pros, hardcore sim racers, and passionate McLaren fans, these products aim to bring the most immersive racing experience possible into the home.

With fresh innovations coming to the G Challenge and a new wave of cutting-edge products on the way, Logitech G and McLaren Racing are set to push the limits of sim racing. Together, they’re driving fan engagement to new levels and shaping the future of virtual motorsport.

For more information, visit logitechg.com and mclaren.com.