Riot Games Partners With MTV Over Esports Music Festival

Hyper play riot

League developer Riot Games goes in for another musical collaboration, partnering with MTV to launch Hyperplay, a music and esports festival in Singapore.
Riot has a history of engaging with artists, having worked with Imagine Dragons and forming the League metal band Pentakill.
MTV hopes to reach a new audience by adding an esports layer to its music experiences.
League of Legends Database Link developer Riot Games Database Link has announced a partnership with MTV, to debut Hyperplay, an esports and music festival taking place at the Singapore Indoor Stadium. Presented by the Singapore Ministry of Culture, Community and Youth (MCCY) and the National Youth Council (NYC) of Singapore, the festival will be livestreamed and TV broadcasted across Southeast Asia.

Hyperplay will feature a League of Legends ASEAN (Association of Southeast Asian Nations) tournament with national teams from 10 ASEAN countries. The esports tournament will share the stage with MTV Spotlight, hosting music performances by international, regional, and local artists, and will be edited into a 60-minute special, which will premiere on Aug. 21 on MTV in Southeast Asia.

Paras Sharma, senior VP of Southeast Asia, Viacom: ““There is a natural synergy between esports and music.”

“With Hyperplay, we hope to deliver a great event that gaming fans will enjoy, and that an even broader audience will see it as an opportunity to discover the richness of the gaming culture,” Johnson Yeh, managing director of Riot Games for Greater China and Southeast Asia, said.

Riot has engaged in musical collaborations with artists before. “Warriors” was written by American rock band Imagine Dragons and Riot Games for the 2014 League of Legends World Championship, with another song from the band, “I Bet My Life,” being remixed by Riot a year later. Riot Games’ in-house composers, songwriters, and producers also partnered with numerous metal musicians to form Pentakill, a League of Legends-themed ‘virtual’ band (comparable to Gorillaz) whose second album broke into the Billboard Top 40 and reached number one in the iTunes metal chart.

Paras Sharma, senior vice president of Southeast Asia, Viacom International Media Networks, added that the opportunity to collaborate with Riot Games comes natural as esports is growing at a rapid pace in Singapore and across Southeast Asia.

“There is a natural synergy between esports and music and with MTV’s expertise in creating compelling music and pop culture experiences, we are amplifying the discovery of a new entertainment experience in the region,” Sharma said.

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